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The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

When we talked to model, actress, and entrepreneur Amber Rose about the things she can’t live without, she told us a story about going underwear shopping: “So my friend Chyna, we were at Neiman’s the other day, and I was picking out some La Perla underwear,” said Rose. “They were like $120, and Chyna is like, ‘What the hell are you doing? Why are you buying such expensive underwear?’ And I was like, ‘Girl this is going to change your life,’ so I bought her a pair.” If you’re on the fence about splurging on pair of underwear, Rose makes a compelling case for doing so. “I know this sounds crazy, but wearing expensive underwear under your clothes gives you a certain type of confidence in a really cool way.”
Buy 3, get 2 free panties valid in stores, at soma.com or at 866.768.7662 on select full-priced styles only, while supplies last. Discounted item(s) will be reflected at checkout. Not valid if reproduced; No cash value; Non-transferable; No adjustments on prior purchases. Offer not valid on purchase of gift cards, previously purchased merchandise, taxes or shipping. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.
Lena Dunham told us that she loves “a slightly baggy, but fun underpant,” and called out these Joe Boxer string bikinis as ones that fit the bill. “Joe Boxer was cool and hip when I was 12, and now it’s a Kmart property. Leaving aside the ethical implications of that, I fucking love the underwear,” Dunham says. She told us she orders the bikinis in a large to get her preferred loose fit. “A medium might be more supportive of my butt, but this gives me a little tail,” she says. “A six-pack of three solids and three patterns for me is the perfect balance.”
I'm a guy and I live in Florida. Exposure to the sun has given me some serious leg blemishes...I talked to my Doctor and she suggested that I try wearing Thigh High Stockings to soften the look of the skin blemishes. I bought several pair of Q2 Nude and they look, and feel awesome..I have received several positive comments from ladies who say my legs look rather sexy....they knew I was wearing stockings.
Cora Harrington (a.k.a. the Lingerie Addict), the author of In Intimate Detail: How to Choose, Wear, and Love Lingerie, says that if you want something you can easily find at your local department store, Natori’s Girl Briefs are her favorite “mainstream” underwear (we heard about Harrington’s more obscure picks, too, which are further down this list). “They’re cute. They’re comfy. The Pima cotton means they’re supersoft,” she explains. “Nordstrom includes them in their annual anniversary sale, and my secret tip is to buy discontinued colorways … after all, no one cares what color your underwear is!” Dolley Frearson, co-founder and creative director of High Fashion Home, is another fan of the Natori Girl Briefs. “For everyday underwear, I need it to feel comfortable and breathable,” she says. “I also need it to appear smooth, and not pinch my skin in any place or ride up.” For Frearson, the Natori briefs check all of those boxes. “They will eventually replace almost all of your underwear in your drawer,” she promises.

Laura Schubert, co-founder of pubic-hair-oil company Fur, says ODDOBODY’s underwear is “perfect” — especially the brief. “It’s a classic,” she says. “I love a classic brief because they are comfortable and easy to wear. The stitching and fabric ensures that they don’t bunch or have weird lines.” Schubert also likes that the brand’s pieces are made of 100 percent cotton, and that ODDOBODY “promotes speaking comfortably about bodies, health, and identity.”
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