The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
“I love a good high-waist; they bring me back to Christy Turlington days,” says Christina Viviani, cofounder of the Great Eros. Viviani notes that despite its comfort factor, sometimes high-waisted underwear can be unflattering. Marieyat’s thongs are no such thing, though: “The aesthetic is beautiful, and the cuts are really flattering and unconventional,” Viviani says of the brand. “In my store in Williamsburg, we also sell a style called the Canova ’90s Overt cut like a ’90s bikini with an overt, in a fine Italian sporty mesh, that makes a woman look long.”

“My underwear drawer is the most boring place in the world, because all I have are dozens of pairs of the same thing: On Gossamer’s Mesh Bikinis,” says Kim France, the founding editor of Lucky, who counted these as an item she can’t live without. “It is so far and away the perfect underwear that I have a hard time understanding why anybody wears anything else: It’s superlight, highly breathable, and — most importantly — hugely VPL-resistant. Seriously, it’s as VPL-resistant as a thong, but without the annoyingness of a thong,” she says. France isn’t the only one who loves On Gossamer mesh bikinis — they have also been a many-time Strategist best seller.
For something a little more colorful, take a note from Harrington, who says her “favorite underwear brand of all time is Egretta Garzetta.” She told us that because of a nerve condition, her everyday underwear has to be made from natural fibers, and the brand’s cotton and viscose briefs have been an “absolute godsend.” And although the price is higher than, say, a pair from the Gap, the quality of these is also very high, according to Harrington. “Seriously, this is the highest-quality underwear I own,” she says. “I first purchased from this brand back in 2014, and my underwear is still holding up and looking great; no fraying, no holes, just pure cotton softness.”
Pamper yourself with women’s sleepwear that will make you want to skip ladies’ night next Friday. Our two piece women’s sleepwear sets, rompers, robes, socks, and single PJs in silk, terry cloth, cotton, waffle knit and more cozy fabrics make it hard to get out of bed. We can’t tell you to hit snooze again, but we can help you give “beauty rest” a whole new meaning with our cute and sexy women’s lingerie and women’s sleepwear.
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