The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
Thong: Giving you the least amount of coverage, a thong has just a strip of fabric in the back to prevent panty lines from showing through clothes. According to Dr. Dweck, they're totally safe as long as they're not too tight. "The right thong with a cotton crotch and non-chafing 'G-string' that fits well is not a problem for those who prefer them," she advises.
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Buy 3, get 2 free panties valid in stores, at soma.com or at 866.768.7662 on select full-priced styles only, while supplies last. Discounted item(s) will be reflected at checkout. Not valid if reproduced; No cash value; Non-transferable; No adjustments on prior purchases. Offer not valid on purchase of gift cards, previously purchased merchandise, taxes or shipping. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.
Lingerie is the most intimate and sexy of apparel. Every modern woman knows that lingerie can make you feel gorgeous inside and out. Women of the past knew it too - with undergarments that were sexy, functional, and always fit with the everyday fashions. From its French beginnings over 300 years ago to the billion dollar industry of our modern world, lingerie has transformed from tight and restrictive to flattering and provocative.

First discovered these bras years ago, and I wouldn't wear anything else. They are beautifully made, fit me perfectly, launder well and are comfortable. Love the ease of a front close and the wires never dig. I've always had a problem with straps slipping down until I found Strap-Mates. I have them on all of my bras and this handy, inconspicuous little item is truly a life-saver.
^ Jump up to: a b Petrecca, Laura (January 1, 2007). "Hope for sagging pantyhose sales?". USA Today. Archived from the original on November 2, 2012. Pantyhose can feel like a tourniquet, and once a pair gets a snag, it usually has to be tossed. Going without discomfort costing from a few dollars to more than $40 a pair was a trend many women were happy to embrace.
50% discount applies to lower priced item. Must purchase two full-priced items to receive discount on lower priced item. Select styles only. Offer valid in stores (including Soma Outlets) online at soma.com or at 866.768.7662, on select full-price styles only, while supplies last. Discounted item will be reflected at checkout. Not valid if reproduced; No cash value; Non-transferable; No adjustments on prior purchases. Offer not valid on purchase of gift cards, previously purchased merchandise, taxes, shipping, or clearance items. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.
Bras are more versatile today than they were in years past. A minimizer bra, for instance, features a front clasp and padded straps without sacrificing everyday comfort. Cap sleeve bralettes, lace cami bras and strappy push-ups are some of today's favorite options. A bralette (in case you didn't know) is, in some ways, an offspring of the sports bra — kind of like a sports bra that got turned into a cuter version of itself.

Several of the women we spoke to named Commando as a go-to underwear brand, whether it be for briefs, bikinis, or thongs. Stylist Jasmine Caccamo says that the brand’s stretch-cotton bikini briefs are seamless and “create a super-flawless (a.k.a. wedgie-free) fit” whether she’s wearing them under leggings or a silk cami dress. “For me, it’s all about comfort and functionality,” Caccamo says. “Not only do I love Commando-brand underwear for myself, but for my celebrity clients as well … I’m obsessed.” Costume designer and Strategist contributor Alison Freer prefers the brand’s boy shorts, which she says “are both elastic and trim-free — meaning they won’t dig in, bunch up, or cause lumpy, unflattering bulges under a flattering pair of pants.” The underwear never shifts, slides, twists, or reveals itself once you start moving and sweating, according to Freer, and best of all, the wide sides keep it securely in place on your body, preventing a wedgie. “If you’ve ever wondered what the stars on the red carpet were wearing underneath those sheer, unforgiving gowns, the answer is almost certainly a pair of Commandos,” Freer says. If a thong is more your style, two of the women we talked to recommended the brand’s mid- and low-rise options. “Okay, so here’s the thing about these thongs,” says Cupcakes and Cashmere founder Emily Schuman of the mid-rise cut. “There is nothing remotely sexy about them — they’re devoid of lace, have super-thick sides, but they lie completely flat against my skin and don’t show under even the tightest, lightest pieces.” The absence of seams and tags “makes it feel like you’ve gone commando (hence the name),” says Schuman. “Best of both worlds!” Stylist Tiffany Gifford is a Commando thong fan, as well, though she prefers the low-rise over the mid-rise. “My favorite underwear are Commando’s thongs,” Gifford says. “They are seamless, and come in great colors and an array of sizes. The best underwear you forget are even there, and that’s what these do.”


Here at Bare Necessities, we like to say that when thinking about all the types of women’s underwear, panties are like shoes: there's a pair for every occasion. A well-rounded panty drawer should includes minimal-coverage panties, moderate-coverage panties and full-coverage panties. You can also build your panty wardrobe by fabric and choose among hundreds of styles like lace panties, satin panties and mesh panties.
Three women we talked to named underwear from newly launched brand The KiT as their current favorite. Created by stylists Jamie Mizrahi and Simone Harouche — who, as the Cut notes, have plenty of experience working with undergarments that fit seamlessly beneath outfits — the brand offers bras, bodysuits, pasties, bandage tape, and eight kinds of underwear that come in neutral shades. Maisonette co-founder Sylvana Ward Durrett is one fan of the brand. “From the seamless briefs to the adhesive thongs, each style is like true magic where I don’t have to worry about underwear lines,” she says. “I also love the high-waisted styles that smooth everything out and often opt for these when I’m wearing a slim-fitting dress or skirt.” On the whole, Durrett says that underwear from The KiT is lightweight and has a barely-there feeling. Morgan Hutchinson, founder of clothing line BURU, says that she’s become a “fast fan” of the brand since its launch as well. She particularly likes The KiT’s seamless thongs. “The high-rise is awesome for mum-tum,” she says. And, as the Cut reports, the fact that the underwear is designed by stylists who have to pay attention to what shows and doesn’t show under a garment is a big plus. Nell Diamond, founder of Hill House Home, agrees, saying she loves that The KiT was created by stylists because it means she worries less about whether her underwear will show under a dress or if her bra is the wrong shape. “The KiT’s styles have really simplified things for me,” Diamond says. “Plus, their lightest shade is pale enough even for a ghost like me (my nickname in middle school was Casper.”)

CALVIN KLEIN’s invisibles collection and seamless collection offer the perfect way to hide visible panty lines. These ultra thin and sheer fabrics hug your skin and will make sure to be hidden beneath tight skirts, pants and dresses. Other great alternatives for hiding underwear lines are G-strings, string thongs, thong panties, tanga underwear and panty bikinis for women. CALVIN KLEIN’s breathable underwear is offered in cotton, nylon or lace. Feel confident and comfortable in either fabric.
Three women we talked to named underwear from newly launched brand The KiT as their current favorite. Created by stylists Jamie Mizrahi and Simone Harouche — who, as the Cut notes, have plenty of experience working with undergarments that fit seamlessly beneath outfits — the brand offers bras, bodysuits, pasties, bandage tape, and eight kinds of underwear that come in neutral shades. Maisonette co-founder Sylvana Ward Durrett is one fan of the brand. “From the seamless briefs to the adhesive thongs, each style is like true magic where I don’t have to worry about underwear lines,” she says. “I also love the high-waisted styles that smooth everything out and often opt for these when I’m wearing a slim-fitting dress or skirt.” On the whole, Durrett says that underwear from The KiT is lightweight and has a barely-there feeling. Morgan Hutchinson, founder of clothing line BURU, says that she’s become a “fast fan” of the brand since its launch as well. She particularly likes The KiT’s seamless thongs. “The high-rise is awesome for mum-tum,” she says. And, as the Cut reports, the fact that the underwear is designed by stylists who have to pay attention to what shows and doesn’t show under a garment is a big plus. Nell Diamond, founder of Hill House Home, agrees, saying she loves that The KiT was created by stylists because it means she worries less about whether her underwear will show under a dress or if her bra is the wrong shape. “The KiT’s styles have really simplified things for me,” Diamond says. “Plus, their lightest shade is pale enough even for a ghost like me (my nickname in middle school was Casper.”)

Lingerie also has more than one function. On the practical side, it helps keep everything in place and helps protect your skin from rubbing and chafing. On the other hand, the best lingerie makes you feel confident, sexy and playful. The jury is still out on whether sexy lingerie was invented for males or females. Since its inception, though, it is safe to say that lingerie has evolved. Designers and manufacturers have listened to women and integrated their feedback into their latest designs, making sexy comfortable too.
If you want to splurge, Harrington recommends a pair of silk tap shorts, like this pair from Harlow & Fox. “Silk is the ultimate lingerie fiber — cool in the summer, warm in the winter, and with a luxurious feel against the skin,” she says. “If you can afford silk, buy silk.” Harrington calls these her favorite elegant silk pair, and “the definition of everyday indulgence.“
Beautiful legwear from Hanes, L'eggs & Maidenform provides a finishing touch to your outfits. Our famous L'eggs & Hanes pantyhose brands are still bestsellers and today those hosiery brands also offer tights, knee high socks, thigh high socks, footless styles and shaping hosiery as well as control top and sheer or reinforced toes. Count on our brands for the latest technology in run-resistance, wicking and temperature control.
Offer valid in Soma® boutiques (including outlets), at Soma.com and at 866.768.7662. Purchase two full-priced items to receive 50% off lower priced item. Select full-price styles only, while supplies last. Discount will be reflected at checkout. Regular pricing applies if purchase requirement is not met. Offer not valid on items being sold to benefit charity, purchase of gift cards, previously purchased merchandise, clearance and final sale, Anita, Barefoot Dreams, Chantelle, Elomi, Freya, Le Mystère, and Wacoal brands, taxes or shipping. May not be combined with additional coupons, offers, or events, except LOVE SOMA REWARDS® certificates. No adjustments on prior purchases. If you return a portion of your purchase, the refunded amount will reflect prorated discount as applied to the entire purchase and shall not exceed amount paid. Limited time only.
“My underwear drawer is the most boring place in the world, because all I have are dozens of pairs of the same thing: On Gossamer’s Mesh Bikinis,” says Kim France, the founding editor of Lucky, who counted these as an item she can’t live without. “It is so far and away the perfect underwear that I have a hard time understanding why anybody wears anything else: It’s superlight, highly breathable, and — most importantly — hugely VPL-resistant. Seriously, it’s as VPL-resistant as a thong, but without the annoyingness of a thong,” she says. France isn’t the only one who loves On Gossamer mesh bikinis — they have also been a many-time Strategist best seller.
Don’t forget to flaunt everything you’ve got under there with our sexy women’s lingerie. Turn up the heat in sultry teddies and women’s bras and underwear matching two-piece sets in bombshell red, sultry black and less-than-innocent white. Our women’s lingerie is for every occasion - with shapewear for women to give you a bit of extra confidence in that dress and women’s sleepwear sets that are made for cold-weather cuddling. 
One of the most difficult aspects of shopping for cute lingerie is purchasing the perfect fit. VENUS has a fit guide to help you choose the most appropriate sizes. Plus, if you're not sure what to pair something with, VENUS has got your back with helpful pairing suggestions under each piece. For instance, black lingerie can be worn under most clothing items, but if you purchase a strapless bra, you will be encouraged via pairing suggestions to put it with off-the-shoulder tops and backless dresses. Bralettes go great with sheer shirts as well as loose fitted tank tops because they are often decorative and offer a different kind of coverage. Unlined bras are wonderful for light and airy clothes while coverage bras pair well with your favorite tee.
Hosiery, also referred to as legwear, describes garments worn directly on the feet and legs. The term originated as the collective term for products of which a maker or seller is termed a hosier; and those products are also known generically as hose. The term is also used for all types of knitted fabric, and its thickness and weight is defined by denier or opacity. Lower denier measurements of 5 to 15 describe a hose which may be sheer in appearance, whereas styles of 40 and above are dense, with little to no light able to come through on 100 denier items.
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