The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
If you prefer something lacy, Hanky Panky is a classic underwear brand that remains a favorite of several of the women we talked to. When we asked Barbara Corcoran, the founder of Corcoran Group, about her favorite things, Hanky Panky’s Signature Thong made the list. “Everyone seems to wear these,” she says. “They come in every color, like 30 colors, and it’s like a lace crayon box when you open your drawer.” The thing about them, according to Corcoran, is that “they’re inexpensive and last forever.” She says she doesn’t think she’s ever thrown a pair out, and that the stretch material never gives up, despite the fact that they don’t feel like you’re wearing underwear. “I can’t say I’ve worn just these with a skirt (I need pantyhose), but they’re just great and never, never wrinkle,” Corcoran says. And if you want to stock up, Hanky Panky’s three-packs are a good option. Iva Pawling, co-founder of Richer Poorer, prefers the brand’s low-rise style, of which she has many. “I am equal parts proud and embarrassed that I have only been wearing Hanky Panky underwear for, oh, about 14 years,” she says. “I don’t have to think about them, and they just work.” For something with more coverage, costume designer Leesa Evans told us, “Hanky Panky boy shorts are so soft and comfortable, and never show a panty line.”
Performance fibers: Synthetics like polyester and nylon are common in activewear because they wick moisture and dry quickly. For the same reason, these fibers are ideal for underwear, especially if you're working out. Lace underwear and microfiber styles are also usually made from synthetics. Just remember to remove them after sweating; according to Dr. Dweck, "it's important to remove wet exercise clothes as soon as able to avoid infection and irritation in intimate areas."
There is no shortage of underwear options, either. There is a fit for every need and mood. If you require a thong for an unforgiving skirt, boyshorts for lounging around at home or cheeky panties for your jeans, they are all available. Like bras, panties are sold in solid colors. They are also sold with lace, floral patterns and strappy details. Sometimes a plain pair of panties is best. Other times, you may want to be adventurous, cute or sexy. The good news is that there are panties for all occasions.
“I love a good high-waist; they bring me back to Christy Turlington days,” says Christina Viviani, cofounder of the Great Eros. Viviani notes that despite its comfort factor, sometimes high-waisted underwear can be unflattering. Marieyat’s thongs are no such thing, though: “The aesthetic is beautiful, and the cuts are really flattering and unconventional,” Viviani says of the brand. “In my store in Williamsburg, we also sell a style called the Canova ’90s Overt cut like a ’90s bikini with an overt, in a fine Italian sporty mesh, that makes a woman look long.”
Deep V bodysuits can be worn comfortably under your business attire. They are more likely to stay in place throughout the day than separate pieces. However, just because you're wearing a bodysuit doesn't mean that it has to be drab. Cute designs make it so that when it's time to spend time with your partner at home, you can still look confident and sexy.
Animal prints are back in a big way this Winter so take a walk on the wild side and slip into a pair of Silkies Zebra Control Top Tights or Silkies Cheetah Control Top Tights. Looking for something a little dressier, feminine, sophisticated? Then you might want to try a pair of Silkies Floral Net Control Top Tights or Sheer Diamond Control Top Tights - a blush sheer hose with a diamond pattern outlined in a soft grey - absolutely gorgeous!
A bra can make or break an outfit. While you want a bra that will enhance your look, that doesn't mean that it can't still be cute. The key when shopping for bras is to look for lingerie that requires minimal effort but maximizes the effect. Comfortable black lingerie like a matching black lace panty and bra set, for example, can be worn under your little black dress. Not only is the lingerie cute and comfy, but it also serves double duty by not showing through the black fabric of your dress. It can also be worn under other dark colors without fear it will show through the material.
Offer valid in Soma® boutiques (including outlets), at Soma.com and at 866.768.7662. Purchase two full-priced items to receive 50% off lower priced item. Select full-price styles only, while supplies last. Discount will be reflected at checkout. Regular pricing applies if purchase requirement is not met. Offer not valid on items being sold to benefit charity, purchase of gift cards, previously purchased merchandise, clearance and final sale, Anita, Barefoot Dreams, Chantelle, Elomi, Freya, Le Mystère, and Wacoal brands, taxes or shipping. May not be combined with additional coupons, offers, or events, except LOVE SOMA REWARDS® certificates. No adjustments on prior purchases. If you return a portion of your purchase, the refunded amount will reflect prorated discount as applied to the entire purchase and shall not exceed amount paid. Limited time only.
Hosiery, also referred to as legwear, describes garments worn directly on the feet and legs. The term originated as the collective term for products of which a maker or seller is termed a hosier; and those products are also known generically as hose. The term is also used for all types of knitted fabric, and its thickness and weight is defined by denier or opacity. Lower denier measurements of 5 to 15 describe a hose which may be sheer in appearance, whereas styles of 40 and above are dense, with little to no light able to come through on 100 denier items.
Another pair of high-waist briefs that fall closer to the Araks and Baserange spectrum of comfy-but-chic underwear comes to us from Adele Tetangco, co-founder of Garmentory, who says that she’s a fan of Botanica Workshop’s 100 percent organic, made in the USA pieces. “I prefer underwear that I can’t feel on my body. It has to just feel like an extension of my outfit,” she says. “The Astra high-waist briefs feel like you’re going commando. They’re so comfortable.”
From brief panties to boy shorts to hipsters , Hanes Panties offer a perfect fit for every body. Fun, functional or flirty, you’ll love our variety of trendy prints and colors. Our comfort innovations indulge your every move with breathable, soft fabrics, tag-free labels, soft waistbands and no ride up leg bands. So take comfort, fit and style to the next level with Hanes Panties.
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When we asked rapper Junglepussy about her pick, she told us she’s “very loyal” to Calvin Klein underwear. “Just ask my boo, he sees them every sleepover and probably assumes they sponsor me, but it’s my hard-earned dollars maintaining this luxury,” she says. “They give me a smooth finish under fitted clothing and their fabric keeps the coochie fresca. I have every color Calvin in these cuts.”

Pantyhose generally have a standard construction: the top of the waist is a strong elastic; the part covering the hips and the buttocks (the panty area) is composed of a thicker material than for the legs. The gusset or crotch covering the vulva is a stronger material, sometimes made of porous cotton, but the legs of the pantyhose are made of the thinnest usable fabrics, and it has a consistent construction down to the wearer's toes. These can be reinforced to guard against wear and tear.


“My underwear drawer is the most boring place in the world, because all I have are dozens of pairs of the same thing: On Gossamer’s Mesh Bikinis,” says Kim France, the founding editor of Lucky, who counted these as an item she can’t live without. “It is so far and away the perfect underwear that I have a hard time understanding why anybody wears anything else: It’s superlight, highly breathable, and — most importantly — hugely VPL-resistant. Seriously, it’s as VPL-resistant as a thong, but without the annoyingness of a thong,” she says. France isn’t the only one who loves On Gossamer mesh bikinis — they have also been a many-time Strategist best seller.

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There is a variety of panties to choose from that can fit and flatter your figure and work with your outfits. Build the perfect panty drawer by choosing from full-coverage panty styles like briefs, boyshorts, bikinis and bike shorts and sexier panty styles like thongs, tangas, g-strings, and crotchless panties. You can also choose from a range of fabrics and materials like breathable cotton, lovely lace, smooth satin, rayon, nylon and more.
Shopping for underwear may seem like a necessary evil: it's something you know you have to do, but with so many styles and fabrics to choose from it can feel overwhelming (to say the least). You need to find something that feels comfortable, stays in place, isn't visible under clothes, and won't break the bank. And most importantly, it needs to be hygienic.
Pamper yourself with women’s sleepwear that will make you want to skip ladies’ night next Friday. Our two piece women’s sleepwear sets, rompers, robes, socks, and single PJs in silk, terry cloth, cotton, waffle knit and more cozy fabrics make it hard to get out of bed. We can’t tell you to hit snooze again, but we can help you give “beauty rest” a whole new meaning with our cute and sexy women’s lingerie and women’s sleepwear.
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